Janelle Borg

**Guest on Sound & Vision talking about my research**

Discord is a communication software that lets users chat in real time via text, audio, or video. Gamers have been using the platform since 2015.
Sound & Vision’s Roddy Nikpour reports on how Discord is growing in the music industry and is being used to connect with fans, especially during
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**Ghostwritten project**

It’s safe to say that project management is one of the most important things when it comes to successfully completing a project. However, according to the Project Management Institute (PMI), only 46% of companies consider project management a corporate culture priority.

Project management is particularly important in content marketing, as content marketers typically find themselves juggling a million different things, ranging from brainstorming to keyword analysis. Therefore, choosing product...

**Ghostwritten Project**

The mobile app industry grew to a whopping USD 206.85 billion worldwide in 2022. Without a doubt, this confirms the global popularity of mobile apps.

This means developers must ensure their app works faultlessly for it to stand out from the crowd.

In this article, we’ll explore how to test the performance of a mobile app. By doing this, you’ll also increase app downloads and customer engagement.

Let’s dive right in!

What Is Perfor...

**Ghostwritten Project**

It is safe to say that COVID-19 has forever changed the music event industry. Its lingering effects have changed consumer behaviour and the traditional buying cycle dramatically in the post-COVID world of festivals and gigs. It’s a new environment that event hosts are having to navigate.

Fortunately, the Bolster X Tixel report on ticketed events gives event hosts the lowdown on everything they need to know to move tickets in this new environment. Here are the key takeaways from this seminal r...

Pancake Day, also known as Shrove Tuesday, is the perfect day to get creative with the children through messy experimentation. In addition to making pancakes, there are many Shrove Tuesday activities. After all, who doesn’t love pancakes and fun activities?
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Why do we celebrate Pancake Day in early years?
Pancake Day is an excellent topic for young children. By implementing Pancake Day-related resources and activities, you will support children in a wide range of EYFS learning ...

Does your artist branding need some work? Here are some simple solutions to some of the most common music marketing mistakes that may hold you back.

In today’s highly competitive music industry, lousy music branding simply doesn’t cut it anymore. However, many talented artists make the common mistake of seeing branding as unimportant, and not as essential, to their musical identity as actual music. This mentality doesn’t do any favours, as it actually hinders their career development, and pre...

YĪN YĪN's Kees Berkers and Remy Scheren's laid back attitude may lead a passive observer to sum them up as modern flâneurs. However, make no mistake: the artists making up YĪN YĪN are no rookies.
On the contrary, they're seasoned musicians who have all been crucial in uplifting Maastricht's music community in various ways. Having been involved in a wide variety of projects spanning different genres, over several years, the four musicians came together to form YĪN YĪN.
Their first offering, “D...

Nitro League – the decentralized racing hub – has just launched its Garage. This will enable players to load their favourite cards in the Car Pod. As a result, they will be able to upgrade performance parts, and in turn, enhance performance.
In addition to the launch of the Garage, Nitro League has also introduced other functions that enable players to customise their playing experience. These include loot box access; a news and events screen with options to advertise; a consecutive login rew...

Music production has come a long way. The image of a lone producer sprinkling his magic on an artist’s music – or a very small group of people directing an artist’s production – has completely collapsed, with the increasing emphasis on music collaboration in the music industry. Collaboration is both the present and future of the music industry. Here’s how music producers can make the most of working with other producers, songwriters and artists.
5 benefits of collaborative music production
En...

More and more musicians are using NFT technology to take back control, leading to a web3 music industry that is healthier and more artist-friendly. Through music NFTs and NFT record labels, emerging and mid-tier artists are making a living, building communities, and breaking free from a traditional music industry that serves only the few. Not only that, but time and again, NFTs are proving to be the way to make money as an unsigned musician. Interested in learning more about NFT record labels...

If you’re an art enthusiast, you’ve probably visited hundreds of galleries. However, you may not be aware that you can now access hundreds of thousands of top-tier artworks from the comfort of your home. We’re referring to NFT galleries in the metaverse, of course!
Virtual lands such as Voxels and Decentraland are becoming art hubs for NFT art and a new generation of metaverse native artists. In addition, you can also create your own NFT gallery, where you can showcase NFT art and support you...

Looking for a new way to connect with your audience and build your very own superfan community? Then, look no further. Instagram’s latest feature, Instagram Broadcast Channels, is the perfect way to offer exclusive, behind-the-scenes insights into your daily life as an artist and give your superfans the latest updates, straight from the horse’s mouth. Here’s a quick guide on how you can get started with Instagram Broadcast Channels.
Table of Contents
What are Instagram Broadcast Channels?
How...

Being an artist is tricky. With so much competition, you’re tempted to compare yourself to other people on a daily basis – thwarting your definition of what success as an artist is.
How many times have you said to yourself, “If a label head listens to my music, then I’ll be successful” or “If only I had X’s connections, then I’d be at that level!” Sure, ambition is necessary, especially in an industry as cut-throat as the music industry. However, sticking to an undefined vision of what succes...

It is safe to say that metaverse performances open up a new portal for artists to showcase their musical wares. With the MTV VMAs and EMAs recognising metaverse performances and the 64th Grammy Awards hosting GRAMMY Week on Roblox, hosting a metaverse performance has become a case of “when” not “if” for the world’s leading artists. Here are 10 superstars who have already taken the plunge with their successful metaverse performances.
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10 Metaverse Performances By The World’s T...

Recently, a number of well-known musicians have claimed that their labels are forcing them to create viral TikToks. These artists include Charli XCX, Florence Welch, FKA Twigs and Halsey. Halsey, in particular, has been vocal about this label pressure and also claimed their label won’t release a song unless their song goes viral on TikTok.
In a twisted turn of events, all these artists’ TikToks against their label went viral, leading many to claim they posted them as a marketing tactic. Howev...